Choosing the Right Domain Name for your Business

Choosing a domain name for your business can be challenging. It needs to be short, and easy to remember, but it also needs to be inexpensive and available. We compiled a list of tips to find the best domain name for your business.

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Keep it Short & Make it Memorable

The longer you make your domain name the harder it is for customers to remember and the bigger the chance they will mistype a character. Keep in mind most domain names get more expensive as character count decreases so making your name memorable can help if it is longer. Domain names are a-z only, no numbers and no hyphens. So keep it short and simple, avoiding slang and misspelled words.


Target your Audience with Keywords

Use keywords that relate to your business in your domain name. For instance, where roof is the keyword for your business. This helps search engines find your site and get you in front of your target audience.


Take caution with hidden words

Some words may be fine on their own, but be careful when combining multiple words without spaces between them. Sometimes words can combine and look like they are spelling something they are not, this can be confusing for customers or lead to misunderstandings.


Use the right Domain Extension

Extensions are at the end of domain names, common ones are .com and .net but there are many others available. Using the right one for your business can make your domain name stand out, but it can make it harder to remember since most websites are .com. If you decide to purchase more than one extension for your domain, you can easily forward the additional extensions to your preferred site with redirects. Purchasing multiple extensions also helps you protect your brand identity so others cannot use your name.

  • co : an abbreviation for company, commerce, and community.
  • .info : informational sites.
  • .net : technical, Internet infrastructure sites.
  • .org : non-commercial organizations and nonprofits.
  • .biz : business or commercial use, like e-commerce sites.
  • .me : blogs, resumes or personal sites.


Don’t Delay!

When it comes to domain names you have to act fast! If the name you want is available purchase it ASAP, otherwise it might be gone the next time you search, and then you’re back at square one.


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Featured image courtesy of Freepik